❝ A group of Internet-based applications that enable the creation and sharing of user-generated content ❞
~ The challenges and opportunities of social media, Business Horizons ~
Understanding Social Media
It is the future, and increasingly, the present of communication. The large number of online platforms and tools increase and improve the transfer of information on the Internet, not only between users, but also in the business world.
The importance of the presence of our activities, products and services in this new mode of communication increases day by day, where the relationship with the client can make the difference between success and failure for many companies.
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Objectives of the campaigns
1. Increasing visibility
2. Generate quality traffic to our website
3. Improve communication with customers
4. Improve market knowledge
5. Reduce marketing expenditure
6. Improve reputation and protect brand