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SEO ~ SEM

The importance of being well positioned

As in a physical business, a key factor in the success of a company in the virtual environment is the location.

Definition: SEO

The SEO (Search Engine Optimization) or Organic SEO is the set of techniques used to increase the quality user traffic to a website by improving the positioning on the results of the search engines.

Definition: SEM

The SEM (Search Engine Marketing) or Search Engine Marketing refers to the effective management of sponsored links in search engines and websites associated to them, using their own tools for management and control.

Benefits of an SEO campaign

  • Increase quality traffic
  • Brand increased visibility
  • Minimum investment
  • Durable positioning

Benefits of an SEM campaign

  • Immediate profitability
  • Customer segmentation
  • Controlled investment
  • Possibility of self-management
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Based in Palma de Mallorca, we develop projects both in Spain and internationally.