❝ A form of direct marketing that uses email as a means of communication with our customers or potential customers ❞
Agency of Email Marketing
Used correctly and always by professionals, Email Marketing is one of the best tools we have to achieve our promotional goals.
Email Marketing vs SPAM
While we can consider SPAM to unwanted communications by the recipient, the Email Marketing is included in the concept of “Permission Marketing”, a term coined by Seth Godin which is to obtain permission from the client or interested party to initiate a relationship. Our communications will be sent to people who have shown an interest in receiving them.
At 1luz.com we are aware of the importance of our client’s reputation and the increase of spam via email, and we have a policy of not sending unwanted communications.