❝ Web Analytics is the collection, measurement, evaluation and rational explanation of data obtained from the Internet, in order to understand and optimize the use of the organization's website ❞
~ Spanish Association of Web Analytics ~
Team of Web Analysis
In recent years, the growth of the Internet has led to changes in purchasing behaviour, both for users and businesses, with many transactions usually taking place “off-line” in the virtual environment.
This circumstance affects the importance that Internet presence has for many companies and organizations, which together with the enormous amount of data that must be converted into useful information makes “Web Analytics” an essential tool for those seeking to succeed in the virtual environment.
Our team will analyze the website in depth to improve the profitability of visits and online marketing campaigns.
Things to keep in mind
- Understanding user behavior on the website
- Checking the profitability of digital marketing campaigns
- Increase performance by objectives
- Reduce costs and times
Methodology of work
1. Definition of objectives
2. Custom control panels
3. Statistics analysis
4. Strategy design and implementation