Logo and corporate image design
Corporate design
Designing a corporate image
What design process do we follow?
Logotype design
We design and develop all the corporate elements you may need for the corporate image of your activity. Starting with the logo, we continue with other elements such as cards, A4 for letters and documents, envelopes, advertising, etc.
Proccess of corporate design
Once we have the necessary information about the activity or services, we develop at least 3 proposals for the logo, with different styles but all valid for the business in question. If any of the ideas presented are to the client’s liking, we end up making the small changes that are necessary and deliver them. If, on the contrary, none of the proposals is to your liking, we will discard them and make new images. We make as many redesigns as necessary until the total satisfaction of the client, whenever this one directs us a little in his tastes and needs.
Once the process is finished, we deliver the logo in several standard formats, editable and scalable to any size.
Stationery design
We follow the same process previously mentioned for the design of the logo (several initial designs, no limit to redesigns).
Once finished, we deliver the files ready for printing.
Portfolio
Some of our latest work...
Corporate Image
Other designs made by us...
Bankreator
Loan Services
Sociedad de Resinas
Resin derivatives
Blanc i Negre
Chess Players Association
Orquesta de Arpas
Harp Orchestra in Málaga
Decorplant
Plants and gardens
Préstamo K
Loans
One
Real estate agency
La Manga Golf
Accommodation for golf lovers
RYS
Nautical services
Epicurious
Wine tours
Detechta
Software and systems development
Reserva Ibérica
Top quality ham
Ventolia
Wind energy
Azaro
Lawyer's office
Homeideas
Furniture design
We only use
Professional software
Illustrator
Photoshop
InDesign
Sketch
(Translated from Spanish)
What our customers
say about us.
Global solutions
Corporate design is just the first step
Design
Brand strategy
Beyond the logo or corporate stationery, it is essential to maintain a corporate line in any element that represents the company or its services.
Internet
Social networking
Social networks are in many cases the first and most important point of attraction and customer loyalty.
Usability
Web Design & UX/UI
An aesthetic, easy to use and memorable website is a must to maintain the good image of the company.
Marketing
Classic & online
A marketing campaign (classic paper system or online marketing) can make the difference between going unnoticed and becoming a reference.
Let's talk
Do you have a project?
We are a team of creatives, web specialists and developers who are enthusiastic about unique ideas and enjoy working to provide solutions to our clients’ needs.
Information
Elements of good corporate design
Typically, a logo is designed for immediate recognition. Users often identify a company or service by its logo.
A clean and well-proportioned font can make a difference in a corporate image or even a corporate brochure. A good typeface creates that “There’s something about it” feeling in people’s consciousness.
One of the most successful fonts you can see everywhere (signs, buildings, airplanes, etc.) is Helvetica. This is the king of typefaces, and it’s over 50 years old. Helvetica changed the world of typography. It showed typographers and graphic designers that simplicity is often the best.
Large companies tend to adopt clear typefaces without screen printing. A typeface must reflect the image and beliefs of the company. If a company is a bit conservative, then it should use serif type, Times New Roman type.
A graphic designer usually has to be careful when designing the visual identity of a large company. We must take into account the different combinations of colors, the meanings of the colors and the theory of color.
The corporate color scheme the designer chooses makes a strong statement about the organization and how it does business. As with all the other seven elements, the colors should emphasize the philosophy and strategy of the corporation.
Research by the Institute of Color Research reveals that all human beings make a subconscious judgment about a person, an environment or an object within 90 seconds and that that judgment is based solely on color. This demonstrates the important role of color in corporate graphic design. One tool in particular is interesting because of the technological point of view behind it. Apparently, our brains did not evolve to see or appreciate the concentrated and saturated colors that are considered “basic colors”. Our eyes evolved to see natural, sophisticated colors that rarely collide with each other.
The brand is the definition of corporate business. An organization’s name can also serve as its brand. Brand value reflects how a company is perceived in the marketplace. The brand identity communicates the strategy of an organization in a universal way to the target audience.
Branding is not about getting a target market to choose a corporation over the competition, but about getting prospects to see the corporation as the only one providing a solution to their problems.
A company must establish brand objectives from the beginning. These are the characteristics of the organization and must reflect its philosophy, processes, image, etc. A strong brand builds credibility and motivates customers.
Quality is one of the most important elements. It defines a company through its policies, procedures and responsibilities towards its users. A company that offers quality products or services has a great opportunity to bring back a user not just once but many times.
Quality must be reflected in all aspects of a corporation: how it does business, the type of products or services it produces, how it manages its prospects and customers. The same goes for the design of the corporation’s website.
When we talk about culture, we should not take it as a community. Culture is the tastes, manners, knowledge and values that are shared and favored by the community. If a corporation has communities formed around its products, this does not necessarily mean that these communities have a healthy culture. In fact, a bad culture can ruin the reputation of a company with future prospects.
Ref.: https://www.smashingmagazine.com/2008/10/7-ingredients-of-good-corporate-design/
Corporate Design
Frequently asked questions
A corporate design is the official graphic design of the logo and name of a company or institution used on letterheads, envelopes, forms, folders, brochures, advertising and other visual elements.
The logo is the graphic representation or symbol of a company name, brand, abbreviation, service, uniquely designed for easy recognition. A Logo is a simple visual mark to identify your company’s product or service.
Corporate image is the perception of an organization (mainly investors, customers, suppliers), the public and society in general. It does not have to reflect the real position, but is a vision that society has about the company.
Stationery design usually consists of paper, office supplies, letterheads, writing equipment, business cards, cases and other similar items. The goal is to have a unified and recognizable brand throughout the company.