Corporate design

Typically, a logo is designed for immediate recognition. Users often identify a company or service by its logo.

A clean and well-proportioned font can make a difference in a corporate image or even a corporate brochure. A good typeface creates that «There’s something about it» feeling in people’s consciousness.

One of the most successful fonts you can see everywhere (signs, buildings, airplanes, etc.) is Helvetica. This is the king of typefaces, and it’s over 50 years old. Helvetica changed the world of typography. It showed typographers and graphic designers that simplicity is often the best.

Large companies tend to adopt clear typefaces without screen printing. A typeface must reflect the image and beliefs of the company. If a company is a bit conservative, then it should use serif type, Times New Roman type.

A graphic designer usually has to be careful when designing the visual identity of a large company. We must take into account the different combinations of colors, the meanings of the colors and the theory of color.

The corporate color scheme the designer chooses makes a strong statement about the organization and how it does business. As with all the other seven elements, the colors should emphasize the philosophy and strategy of the corporation.

Research by the Institute of Color Research reveals that all human beings make a subconscious judgment about a person, an environment or an object within 90 seconds and that that judgment is based solely on color. This demonstrates the important role of color in corporate graphic design. One tool in particular is interesting because of the technological point of view behind it. Apparently, our brains did not evolve to see or appreciate the concentrated and saturated colors that are considered «basic colors». Our eyes evolved to see natural, sophisticated colors that rarely collide with each other.

The brand is the definition of corporate business. An organization’s name can also serve as its brand. Brand value reflects how a company is perceived in the marketplace. The brand identity communicates the strategy of an organization in a universal way to the target audience.

Branding is not about getting a target market to choose a corporation over the competition, but about getting prospects to see the corporation as the only one providing a solution to their problems.

A company must establish brand objectives from the beginning. These are the characteristics of the organization and must reflect its philosophy, processes, image, etc. A strong brand builds credibility and motivates customers.

Quality is one of the most important elements. It defines a company through its policies, procedures and responsibilities towards its users. A company that offers quality products or services has a great opportunity to bring back a user not just once but many times.

Quality must be reflected in all aspects of a corporation: how it does business, the type of products or services it produces, how it manages its prospects and customers. The same goes for the design of the corporation’s website.

When we talk about culture, we should not take it as a community. Culture is the tastes, manners, knowledge and values that are shared and favored by the community. If a corporation has communities formed around its products, this does not necessarily mean that these communities have a healthy culture. In fact, a bad culture can ruin the reputation of a company with future prospects.

A corporate design is the official graphic design of the logo and name of a company or institution used on letterheads, envelopes, forms, folders, brochures, advertising and other visual elements.

The logo is the graphic representation or symbol of a company name, brand, abbreviation, service, uniquely designed for easy recognition. A Logo is a simple visual mark to identify your company’s product or service.

Corporate image is the perception of an organization (mainly investors, customers, suppliers), the public and society in general. It does not have to reflect the real position, but is a vision that society has about the company.

Stationery design usually consists of paper, office supplies, letterheads, writing equipment, business cards, cases and other similar items. The goal is to have a unified and recognizable brand throughout the company.